But you're hesitant. Even resistant?
You don’t have time to spend figuring out what to post on a never-ending basis.
When you do have time, you don’t feel like you know where to put your marketing energy.
And you definitely don’t want to have to be ON 24/7.
Buuuut you know what got you here won't get you there, so it feels like it's time to *big sigh* get onboard.
This is the power of social media for your business
I BUILT A GLOBAL E-COMMERCE BRAND FROM MY STUDIO APARTMENT BECAUSE OF INSTAGRAM.
What started as a way to connect powerlifters turned into a brand that became synonymous with the sport. We had the top powerlifters in the world as sponsored athletes, we quit our corporate jobs despite the shiny, stable income, and we travelled non-stop to meet our customers, all by leveraging a totally free platform: Instagram.
AND THEN I DID IT AGAIN. TWICE.
We used the same Instagram strategies to turn my partner into the #1 social media realtor in Ottawa and generate high-quality leads with a $0 budget, and for myself as a fully-booked business coach.
Now it's your turn.
INTRODUCING...
Sell on Social
HOW TO LAND PAYING CLIENTS FROM INSTAGRAM WITHOUT BEING A TOTAL SELL OUT
AN INSTAGRAM COURSE...NOT ABOUT INSTAGRAM?
Sure, we’ll go over some fun tips & tricks that really will make your content resonate more and perform better, but it’s about building you a marketing strategy that actually works for you.
IT'S REALLY WORKING
Spoiler Alert
Meet Avel.
REAL ESTATE AGENT, NEW YORK CITY
In 1 month he grew his TikTok from 1,000 to 50,000 followers
Generated over a dozen leads through TikTok ALONE
"The best part about working with Mallory is that she is 150% herself. It inspires me to do the same."
Meet Manal.
POSITIVE PSYCHOLOGY LIFE COACH, OMAN
Sold 10 out of 8 spots (yup!) in 7 days with a 16-person waitlist
Closed 6 private clients with my DM script
"I've made more this month than ever before in my business!"
Meet Chris.
STRENGTH COACH, CANADA
Built one of the top rated fitness podcasts in Canada
Landed a PAID sponsorship
"I love Mal because she knows whats trending, and is a no BS approach."
Here's exactly what you're getting:
The 6 modules take you through everything you need to know to market your business online:
- Brand fundamentals: Building a strong baseline across platforms
- Selling on social: Adopting a social media strategy that works
- Content that converts: Your start-to-end content creation guide
- Stories that sell: Promoting online without feeling like a sell out
- Down in the DMs: Learning my sales strategies that get the right clients
- Pulling it together: Implementing & evaluating your new game plan
Go through the content at your own pace and revisit it as needed. On average, the course content takes 3 months to complete.
Ready to start implementing a strategy you can make your own?
6 MODULES, 30+ VIDEOS, DOWNLOADS, TEMPLATES, & GUIDES
1. The Self-Paced Course
Once you're in, you're in for life AND you get access to all previous coaching call replays.
Here are some of the previous topics you'll unlock:
- How to start your email content strategy
- Structuring your quarterly goals
- LIVE Instagram & website audits
- TikTok Strategy 101 & more
Need some accountability and to get your questions answered out loud?
60-MINUTE COACHING SESSIONS WITH MAL & GUEST EXPERTS
2. Quarterly Calls for Continued Learning
You'll also unlock special pricing and the opportunity for single consultation calls with Mallory.
Why we love it: No question is a dumb question, no celebration is too small. The group is a place to get your work reviewed by my team and your peers and share those exciting business goals and wins. It’s a nice passive reminder to jump back in the course and keep things moving. Plus, any time you want clarifications or to confirm you’re on the right track, you’ve got a whole crew ready to validate for you.
Craving peer collaboration or support in your business?
ALUMNI COMMUNITY GROUP
3. Access to Mallory + a community of peers
- 3 Lightroom Presets to make your content really shine
- 25+ Industry-Specific content ideas for you to start posting today
- The exact spreadsheet I use for my clients to plan content each month
- An entire launch kit including an full mini course on launching across platforms, my anti-sales script bundle that closes deals, my $50K story launch template, and an exact launch calendar for your next launch
You'll also get access to special guest lessons like How to Use Pinterest to Generate Sales, How to Build A Powerful Email List, & A Guide to Paid Brand Partnerships.
Because we all need a little extra help, and baby this is the GOOD STUFF.
templates, extra workshops, cheatsheets & more
4. Resources to Round Out Your Strategy
“I don't know what kind of magic you taught me, but now I have people requesting my services in the DMs and comments directly! People are blowing up my DMs?! Bless your program, girl!"”
- ELEONORA, COSMETIC TATTOIST
student love
This program is perfect for you if you are...
a personal brand-driven businesses
service-based or creative entrepreneurs
freelancers, consultants
online creators or coaches
real estate agents, mortgage brokers, lawyers
yoga teachers, nutritionists, healers, personal trainers
life, money, business, spiritual, relationship coaches
small batch maker, product marketers or social sellers
“This course supplied me with a ton of actionable items and real structure to move forward, while also taking a step back to set some foundational pieces of my brand that had been missing. I feel like it's so much easier to write copy, schedule social media posts, and overall, just be more authentically me in a way that still ties to my career.”
- MARIAH, REAL ESTATE AGENT
student love
This is not like other courses
I’ve built this course to be the ONLY course you need when it comes to your digital brand.
We’re not trying to play the game here. We’re covering some fun tips & tricks for sure, but we’re building a marketing strategy that actually lasts.
It’s not about me going viral on Instagram because that’s too hard for you to recreate - it’s about combining my natural marketing instincts with years of experience consulting for major companies and building my own success online (three times in a row) so your brain can think like me and adapt as needed.
What you’ll learn here will transfer to every other part of your business: your in-person sales abilities, your website messaging and conversions, and your overall marketing strategy.
We’re solving the problems you want to solve: more leads, more space to do what you want with your life and business. Social media is just the vehicle.
MOST IMPORTANTLY...
“I was expecting to learn 3-5 genuine learnings, but I got much more value for it than I thought I would. It was so cool to hear all of your insights and tidbits and the HOW which aren't taught elsewhere.”
- PARWEEN, MONEY COACH
student love
LET'S RECAP...
You Get ALL of This
It's time to start showing up for yourself and making real sales because of your social media footprint.
Over $9,850 in value for just $697.
Quarterly Live group calls for real-time support from Mallory & guest experts, including upcoming live calls and all past recordings
Exclusive student community for collaboration & peer-to-peer accountability
Content Kickstart: 25+ Industry-Specific Content Prompts for Killer Captions for Fitness, Real estate, & Digital Media Professionals
Launch Your Sh*t: a Mini Course on How to Launch your Offer on Instagram
The Anti-Sales Sales Script Bundle: Plug-and-Play Sales Scripts to Close Clients with Confidence
The $50K Story Launch Template
Your Ultimate Launch Calendar for Pre-Launch & Launch Content
A Rookie's Guide to Instagram Stories: Tips, Tricks, & Hacks to Save you Time and Make you look Legit
Pose like a Pro: 5 Go-to Poses to turn Awkward Photoshoots into "Damn girl" Content
The Social Set-Up: Your Simple-to-Follow System & Technical Guide to plan a Month of Content in less than 4 Hours
From Painful to Playful Highlights: A Step-by-Step How To for Instagram Highlights that Land you Clients
Zhuzh up or Shut up: 3 Lightroom Presets to Step up your Visuals
Tools & Tech for the Thrifty Entrepreneur: My Ride-or-Die Recommendations to Scale without Scraping Pennies
Get off the Gram: Your Pocket Guide to Extending your Network and Growing your Reach
Nervous? Don't be.
Sign up and decide it wasn't what you were looking for?
No worries, there's no risk here.
I'm so confident this program works, I have put my money where my mouth is. You just shoot me an email within the first 7 days after your first payment, tell me why it's not working for you, and I'll refund you entirely.
Psssst...Need more proof to feel good about your decision? Check out more of my students results here.
100% Money Back Guarantee
Join these incredible students:
Meet Bri.
MOBILE DOG TRAINER, TACOMA WASHINGTON
Created viral reel content reaching nearly 800,000 views
Impressed her web design with her redefined marketing message
"I jumped into Mal’s course earlier this year and it has been incredible for my business goals - even despite covid!"
Meet Danielle.
REAL ESTATE INVESTOR, CANADA
Grew followers from 100 to over 1900 in a few months
With Mal's assistance she finally found her niche
"SOS gave me the tools to change my stories highlights and content to better connect with potential investors."
Meet Rowan.
GEN Z MONEY COACH, SEATTLE WASHINGTON
Saw Reels reaching double her followers, and even exceeding 80,000 views for some
Grew from 0 followers to 1,500
"Results aside, Mallory provides a space where you have all the support you need to decide how you want to show up. There's no pressure to be anything you aren't."
Meet Parween.
woc-focused MONEY COACH, VANCOUVER
Went from 1-3 clients to 15+ recurring clients
Applied strategy to create viral TikToks and grow to 12,000+ followers
“I am LOVING Sell on Social. I have always been extremely stressed about using social media. It feels completely unnatural to me to be in that space. I started a fitness and health coaching business for professional artists, and for the first time ever I feel like social media is something I can do. I actually get excited to jump into every lesson, feeling more and more empowered every day. Thank you!!!”
- jourdan, fitness and health coach
student love
"I don't have time to commit to this course right now. I'll fall behind."
"I can't justify the cost right now, but I really want to do it otherwise."
"I don't know if this will work for me."
"I'm worried it's another BS, fluffy course not worth the price tag."
"BUT..."
You never lose access! The sooner you join, the more group calls you get to sit in on though!
How many clients do you need to cover the cost of this course? You will get double that in no time.
Click here to see the industries that will thrive in it or send me a DM for personal feedback on if it's fit!
Trust I would never waste my own energy on that but hey, there's a 100% money-back guarantee if you're feeling extra skeptical.
You'll walk away with a redefined brand mission, feeling crystal clear on who you serve, how you show up, and what you offer (and your clients will see it too!).
WHAT TO EXPECT
Program Outline
This module wipes what you know about social media, removes your current barriers for conversions, and offers a fresh perspective you'll love.
Leverage the most simple-to-follow content strategy that actually works. This "feed focused" module can start filling your client pipeline in two months.
You'll leave with the confidence (& tactical tools) to promote your offer more often (and more subtly?!) without getting the sales "ick".
Get ready to close $10,000 deals in the most casual, comfortable way you've ever experienced. You. will. love. my. approach. to. selling. I know it.
Pull your entire new system together - from knowing which analytics matter to finding actionable metrics and next steps for success.
Dive into the bonus resources
Get content ideas to your inbox
25+ industry-specific caption ideas using examples in fitness, nutrition, digital media, real estate & more
Build out your full marketing plan
Your pocket guide to extending your network and growing your reach
Plan 30+ days of content in 4 hours
Your simple-to-follow system & technical guide to plan an entire month of content for in-feed posts and your new story strategy
Steal my sales scripts that work (no ick!)
Anti-sales sales scripts that teach you how to sell as coaches, creatives, & service providers (+ a DM response guide!)
Strategic highlights + stories that convert
A tech walkthrough + strategy combo to create highlights that sell for you and Instagram stories that will impress
Editing presets + poses to level up
3 Lightroom Mobile Presets to turn DIY photoshoots into A+ quality and a posing guide to start you on the right foot
An entire bonus module on how to launch your offer including how to use social content, email campaigns, and your extended network.
This is the EXACT blueprint I use during my launch week to crush my sales goals and help the "fencers" opt in without having to overthink it.
With this workshop replay, you'll receive an exact game plan for pre-launch content & your launch timeline!
+ the ultimate launch kit
And snag these guest classes
How to Build Your Email List
WITH 7-FIGURE BUSINESS OWNER GEMMA BONHAM-CARTER
Learn the most effective route to a high-growth email list
Create a community that converts, even when you need a break from social media
Building with ADHD
with adhd business university founder, ann marie espina
Understand your brain better so you can maximize it
Create an environment for productivity and success
Instagram has been my not-so-secret weapon since 2015 when I launched my first business.
We built a globally-recognized powerlifting apparel brand on a student budget by leveraging Instagram organically.
Since then, I've built two other multi-six figure businesses using those same strategies for digital products and services, and secured more than $100,000 in brand partnerships as a content creator.
If you want a sustainable, anti-cringe Instagram strategy...I'm your woman.
Hey, I'm Mallory!
But you can call me Mal.
As seen in
We're born skeptics (and for good reasons!) and we've got some concerns out the gate. Let me get a few things clear for you...
I bet you're a lot like me...
There’s a rule in this house and it’s that we try new things out of our comfort zone, but we trust in our own self-awareness and we never force things that don’t feel aligned.
There’s a difference between “new & scary” and “against what I believe in”.
You’re not going to find out you have to wear cute outfits and dance, nor are you going to be told you have to pour your heart out to strangers on the internet if that’s not what feels good for you.
The answer here is not going to be a strict blueprint that “worked for me”, but instead going to be a set of tools to help you figure out what version makes sense for you.
We are not going to get cringe-y here.
"You're going to tell me to do things I would NEVER do."
Mental health comes first in this space, and quite honestly, you can have a strong social media strategy that works without having to follow extreme recommendations like posting every day, engaging for 30 minutes a day, and bending over backwards for an app to like you.
Getting strategic on social media does NOT mean you have to show up an obnoxious amount. This is something you can incorporate at your own pace and give it the time that works for you, not the other way around.
You don’t need to waste energy chasing the algorithm.
When you have a fundamentally strong marketing approach, you don’t need to panic every time the algorithm shifts, a new feature comes out, or a new social platform emerges. You know what to do and you get to actively decide how you want to participate.
And I don't want you to be either. ;)
"I can't be on social media 24/7."
Meet Liane.
mORTGAGE BROKER, OTTAWA CANADA
Generated enough leads to expand her team by 5
Found a unique, low-energy approach to her social strategy
"I went from asking you wtf I'm doing on Instagram in 2020 to live TV expert appearances in 2022?! Thank you, Mal!"
Meet Josh.
real estate agent, ottawa canada
Hit his first year real estate cap in 5 months, and growing his business 300% annually
Landed paid brand partnerships, speaking opportunities, and featured as a financial expert with CBC
Meet Maria.
NUTRITION COACH, PHILIPPINES
Went from 0 clients to 10 consistent 1:1 paying clients in a span of 7 months using SOS strategies.
Created a lot of professional connections and warm leads through content creation using SOS.
Your questions, answered
The modules included are:
- Brand Fundamentals: how to build a strong baseline
- Selling on Social 101: setting the mood & reading the room
- Creating Content that Converts: your start-to-end guide to stress-free content creation
- Stories that Sell: how to promote your offer without vomiting everywhere
- Getting down in the DMs: closing deals without being a total d*ck
- Pulling it all together: a strategy that works, a system you can’t break
When you purchase the program, you’ll also be inviting to our quarterly LIVE group coaching calls that will continue for as long as this program is available! Once you’re in, you’re in.
You’ll also get access to the exclusive Sell on Social community via a private Facebook group where you can ask clarifying questions, connect with peers for collaborations, and find some accountability buddies to keep you on track!
Still not satisfied? Gotchu. You’ll also get bonus lessons including:
- Launch Your Sh*t: a Mini Course on How to Launch your Offer on Instagram ($997),
- Get off the Gram: Your Pocket Guide to Extending your Network and Growing your Reach ($997),
- A Rookie's Guide to Instagram Stories: Tips, Tricks, & Hacks to Save you Time and Make you look Legit ($497),
- The Social Set-Up: Your Simple-to-Follow System & Technical Guide to plan a Month of Content in less than 4 Hours ($497), &
- From Painful to Playful Highlights: A Step-by-Step How To for Instagram Highlights that Land you Clients ($297).
On top of that you’ll also receive the following bonuses:
- Content Kickstart: 25+ Industry-Specific Content Prompts for Killer Captions for Fitness, Real estate, & Digital Media Professionals ($247),
- The Anti-Sales Sales Script Bundle: Plug-and-Play Sales Scripts to Close Clients with Confidence ($397),
- Pose like a Pro: 5 Go-to Poses to turn Awkward Photoshoots into "Damn girl" Content ($97),
- The SOS System: Your foolproof story schedule to leave the story stress behind and stop posting your lunch ($147),
- Zhuzh up or Shut up: 3 Lightroom Presets to Step up your Visuals ($147),
- There's Waldo: 25+ Industry-Specific Prompts to Make your Offer so Clear your Customers Have no Reason to Hesitate ($97), and
- Tools & Tech for the Thrifty Entrepreneur: My Ride-or-Die Recommendations to Scale without Scraping Pennies ($97).
AND access to all past group coaching calls including all Mallory Rowan specials, and guest classes like Our Pinterest Business Strategy, Building Your Email List, and Landing Paid Partnerships.
But seriously, if you’re nervous this isn’t for you…
The best way I can put is this course is for anyone who is in a career or business where their personality can help them sell! If you're ready to show the world how fun it is to work with you, then it's go time baby!
This course is for the professional that run service-based businesses or personal brand businesses where you are ready to be the face of your business and proud of it; businesses where customers need to connect with you at your core.
This course is NOT teaching you how to become an influencer.
It WILL you how to leverage your personality to close sales through social media.
Still not sure? I've listed some examples for ya below!
THIS IS FOR YOU:
- personal brand-driven businesses
- responsible for personal sales
- service-based solopreneurs
- creative entrepreneurs
- wellness professionals
- yoga teachers, personal trainers
- physiotherapists, chiropractors
- mortgage brokers, lawyers
- real estate agents
- freelancers, consultants
- online creators
THIS ONE IS NOT FOR YOU:
- aspiring influencers
- product-based business with no intention of adding a 'face' to it
- no clear business idea
- not ready to implement changes
Pssst...don't forget there's a 100% money-back guarantee. Give it a shot, and if you realize "whoa this is not applicable to my business", I'll give you your money back!
You’ll receive videos, downloadables, guides, spreadsheets, and templates that you can keep coming back to as much as needed!
Each quarter, you’ll get access to the exclusive LIVE group coaching call. You’ll know ahead of time what that month’s topic will be and if there’s an opportunity to get your work audited or questions asked, you’ll be able to submit them all in advance!
You’ll also be able to stay in touch between group coaching calls through our private Facebook community! If you ever get confused about how the program works, you can ask your questions here!
For the payment plan, you'll pay $247 upfront and then the following two months, you'll be automatically charged $247 each month. You can pay via credit card or PayPal. Taxes are already included for you!
All prices are in USD to standardize pricing since we get entrepreneurs from all over the world!
Worried about the conversion rate as a Canadian? You will NOT be charged an additional sales tax, that’s on the house!
You will also be added to the exclusive Facebook community and immediately welcome to join the next group coaching call.
The program itself is all pre-recorded video (with downloadables, guides, spreadsheets, and templates), but each month there will be a LIVE group coaching call you can join!
Can’t make the group call live? No problem! A replay will always be made available.
As long as I’m running this business (and maybe even longer), you’ll be able to access this content! I don’t like to make any promises I can’t 100% keep, but unless something wild happens, you’ll be able to rewatch it all as you drink your tea, sitting in your rocking chair at 80 years old (if you really want!).
As for the live calls, these will continue monthly until I'm no longer running the program down the road, and you'll always have access to the recorded ones.
Yes! We have scholarship options available for all Mallory Rowan programs. Applications are currently closed at this time, but will reopen soon!
I’m so confident that this program works, I’m willing to put my money where my mouth is. I want you to feel good about where your hard-earned money is going up. If you sign up and decide it's not for you, just shoot an email to hello@malloryrowan.com within 7 days and I’m happy to offer you a full refund.
But I’ll be sad to see you go!
I’m teaching you the fundamentals I’ve used to grow an e-commerce business with a $0 budget to a multi-six figure success. I’ve also used it to grow my own personal brand and make more than $120,000 in less than 8 months, as well as to grow my partner’s new real estate business where he lands $10,000+ clients from posting the right content to his feed and stories.
Don’t believe us? Check the testimonials all over this page or our Results page here.
Nope - the proof is in the receipts.
One of my students went from 0 to 1,020 followers in 4 months
I built 3 multi-six figure businesses by 27 using this exact approach to my content
One student 4Xed her monthly revenue using Instagram stories alone from what she learned
Isn't Instagram dying?
You don't need 10K followers to make $10K in sales
Let's settle this right now.
By showing up as yourself and using specific (& efficient!) strategies, you can convert your existing audience into customers and start attracting new faces that LOVE what you offer.
I want you to LOVE social media. Not because it's fun or you get some surface-level likes, but because it's a lead generation MACHINE for your business.
You've got what it takes.
LET'S RECAP...
You Get ALL of This
It's time to start showing up for yourself and making real sales because of your social media footprint.
Over $9,850 in value for just $697.
Quarterly Live group calls for real-time support from Mallory & guest experts, including upcoming live calls and all past recordings
Exclusive student community for collaboration & peer-to-peer accountability
Content Kickstart: 25+ Industry-Specific Content Prompts for Killer Captions for Fitness, Real estate, & Digital Media Professionals
Launch Your Sh*t: a Mini Course on How to Launch your Offer on Instagram
The Anti-Sales Sales Script Bundle: Plug-and-Play Sales Scripts to Close Clients with Confidence
The $50K Story Launch Template
Your Ultimate Launch Calendar for Pre-Launch & Launch Content
A Rookie's Guide to Instagram Stories: Tips, Tricks, & Hacks to Save you Time and Make you look Legit
Pose like a Pro: 5 Go-to Poses to turn Awkward Photoshoots into "Damn girl" Content
The Social Set-Up: Your Simple-to-Follow System & Technical Guide to plan a Month of Content in less than 4 Hours
From Painful to Playful Highlights: A Step-by-Step How To for Instagram Highlights that Land you Clients
Zhuzh up or Shut up: 3 Lightroom Presets to Step up your Visuals
Tools & Tech for the Thrifty Entrepreneur: My Ride-or-Die Recommendations to Scale without Scraping Pennies
Get off the Gram: Your Pocket Guide to Extending your Network and Growing your Reach