A 90-min workshop to build the Instagram Strategy that will grow your account & business in 2025
How to create content that actually connects (without spending hours online)
The strategies top creators and brands are using right now to drive revenue
Simple shifts to outsmart the algorithm, so your content works harder, even when you’re not
How to turn Instagram from “just another platform” into your business’s biggest growth tool
We'll cover:
What’s working on Instagram right now incl. the exact strategies behind growing accounts by 255%, reaching 100,000+ people, and building engaged communities that convert. (Live Feb 20th, 1 pm est. Replay included)
1. 2025 Instagram Workshop
2. 60-Day Rollout Plan
You’ll leave with a clear rollout plan so you can start implementing changes in the first 24 hours and have a fully functioning, refined system in 30 days or less.
My exact ManyChat engagement automation templates that have grown my email list faster than ever before, increased my revenue, shortened my customer lifecycle, and deepened my community connections.
3. ManyChat Automation Templates
4. Canva Carousel + Reel Templates
Swipe my high-performing Canva templates to create scroll-stopping carousels and reels without starting from scratch. Grab attention and keep your audience coming back for more.
Get straight-to-the-point feedback from someone who’s built multiple successful brands using Instagram alone. I’ll dive into your account, pinpoint exactly what’s working (and what’s not), and give you actionable, no-fluff insights you can implement immediately to start seeing real results.
Bonus Add-On: Personalized Instagram Audit of your Account
Your 2025 Instagram Toolkit 🌱
Social media is changing - but its power isn't going anywhere.
The algorithms shift. The trends come and go. The platforms evolve. But one thing stays the same: social media is still the most powerful tool to reach new people, build trust quickly, and turn your community into loyal customers.
While some strategies might feel outdated (or just plain exhausting), the opportunity hasn’t disappeared...it’s just different. The brands and businesses thriving today aren’t the ones chasing every new trend. They’re the ones who understand how to adapt, connect authentically, and create content that resonates beyond the scroll.
This workshop is about helping you do exactly that.
Show up, stand out, and sell without burning out.
Grew a stagnant account without starting over
Gained 10,000+ followers in 2024
Reached 415K accounts on a single post
Made small, manageable tweaks
Filled her 1:1 client roster
Landed major media features
Became a thought leader in her niche
From 4,000 to 14,200
& climbing
Parween | Money Coach, Vancouver BC
Imagine Instagram bringing high-quality clients straight to your door, people who are already excited to work with you because they trust you before they even say hello. Turn Instagram into your most powerful lead generator, attracting clients you love, building trust faster, and giving you the freedom to focus on the parts of your business you actually enjoy. No more feast-or-famine cycles...just a steady flow of dream clients finding you.
Consistent Client Flow
The results we're building
Engagement isn’t just a vanity metric — it’s the foundation of trust. We’ll focus on how to create genuine connections with your audience, turning followers into a community that’s excited to hear from you, buy from you, and share your work with others.
Authentic Community Growth
Your content has the power to do more than just sell. It can inspire, educate, and create real change. This workshop will help you amplify your message, reach more of the right people, and build a brand that leaves a lasting impact. And when you're ready for your next project...they'll be right there with you.
Expanding Your Impact
*Limited seats available
Whether you’re a solopreneur juggling every role or a founder leading a team, you’re leaving opportunities on the table if you’re not fully leveraging social media. This workshop will show you how to turn Instagram into a key growth channel, not just another task.
Founders & Freelancers
If your business relies on building trust and showcasing your expertise, this is for you. You’ll discover how to create content that positions you as the go-to authority, drives inquiries, and converts without feeling like you’re constantly in sales mode.
Experts, Coaches
& Leaders
For creators, influencers, and personal brands looking to maintain or increase their audience reach - we're getting into the specific details that take your account from flat-lining to thriving. You deserve a massive following.
Content Creators
& Personal Brands
Designed specifically for you:
This mortgage broker gets a lead with every post.
See it work in your industry:
- Lands a new lead with every post, despite having less than 1,400 followers
- Sold out first ever virtual workshop with 100+ attendees
- Blended her two worlds into one brand
- More traffic on IG than ever before
This money coach went from 900 views to 5K - 400K views.
- Went from 900 views per video to averaging 3K-20K+, having viral moments of 415,000+
- Grew a stagnant account without starting over
- Filled her 1:1 client roster, landed media features, & became an industry thought leader
- Gained 10,000+ followers in 2024
This course creator had their biggest profit months in years.
- Was able to turn off paid ads and focus on organic lead generation with the tweaks made to her Instagram in 2024
- Stepped back from work and still had their biggest profits months in a long time
This personal trainer landed 35 online clients & monetized his podcast.
- Pivoted his business online and landed 35 online clients
- Built one of the top rated fitness podcasts in Canada
- Landed his first podcast paid partnership
- Grew to 17.8K following on Instagram
This realtor generates 95% of his business from Instagram.
- Grew to 17.1K following on Instagram
- 244,000+ profile views in 30 days
- 9x his typical reach, views + engagement (with videos hitting 40K-100K+)
- And most importantly, 15+ real estate leads
I posted less than 3x/week last year to maintain multi-six figure revenue.
- Sold $100K+ worth of programs, live workshops, & digital products
- Landed a 24-month brand partnership
- Worked with 1:1 clients I absolutely LOVED
- Maintained 5+ revenue streams from this business alone without posting multiple times a day, chasing trends, or steering away from my brand
"Incredible workshop. I love you how you have covered 4 hours of material in 80 minutes - great for my learning style!"
- SEAN M, 2024 INSTAGRAM STRATEGY attendee
What’s Actually Working Right Now – from carousels to candid content, learn the formats driving real growth (without chasing trends).
How to Beat the Algorithm (Without Burning Out) – create content that thrives, even as the rules keep changing.
The Metrics That Matter in 2025 – why comments and shares are your new best friends (and how to get more of them).
Consent-Based Marketing That Converts – attract the right audience without feeling salesy or gimmicky.
A 60-Day Rollout Plan – walk away with a clear, actionable content strategy to implement immediately.
In 90 minutes, you'll learn:
Social media shouldn't feel so hard.
GET INSTANT ACCESS
Instagram in 2025: What Works, What Doesn't & What's Next
Start seeing real results from your social media strategy. You'll learn:
- Your 2025 Strategy: Exactly what works to grow your Instagram AND land paying clients in 2025
- The Perfect Content Formula: A step-by-step walkthrough of how to create your own perfect content formula
- Post Analysis: why certain posts outperform others (+ how you can spot the differences to use it for yourself)
- The Bigger Picture: how to fit Instagram into a larger marketing strategy and build your own lead generation machine
- + the Tools to Make it Happen: Use my exact ManyChat engagement automation templates + leverage made-for-you Canva templates to level up your social content
Psssst....you're also going to receive my 60-Day Strategy Rollout Guide to make sure you have exactly what you need to successfully integrate your new strategy without getting overwhelmed or falling off (again).
Learn exactly what I'd do to grow my Instagram in 2025
First time coming to a workshop of mine?
Instagram is about to be your #1 Lead Generation source.
And your favourite place to show up.
Trust me, I’ve been using Instagram over the last 10 YEARS as my main lead generation for three different, multi-six figure businesses.
AND My students get qualified, incredible customers reaching out, simply by applying my approach to social media, even when they have less than 1,000 followers.
You have a really great offer but you're not selling as much as you should.
You know social media can bring in great leads, but it's not working well for you.
You're ready to double down on a more sustainable Instagram strategy.
You probably identify with one of these 3...
Here's why your Instagram strategy is failing.
I’ve built three businesses in entirely different industries all because of INSTAGRAM.
A product, e-commerce business | fitness
A service-based business | real estate
A coaching + digital product business | social media
All bringing in $200K+ within the first 12-18 months.
A product, e-commerce business | fitness
A service-based business | real estate
A coaching + digital product business | social media
All bringing in $200K+ within the first 12-18 months.
Here’s one thing I can tell you: the reasons most businesses fail to use Instagram successfully are simple.
1. You’re missing your foundation
I can immediately tell when a brand has a disconnect from their customer. Your content is falling flat because you haven’t taken the time to really know your customer, figure out where your brand aligns with them outside of the context of what you sell, and how those two worlds come together.
2. You’re using the wrong “blueprint”
You're applying advice from online Instagram ‘experts’ that actually have very different goals, personalities, priorities, and even morals. I’ve seen so many neurodivergent folk and individuals from marginalized groups burn out from trying to apply advice that wasn’t built with them in mind.
3. You’re bored (and so are we)
If you’re not enjoying posting to your feed on Instagram...we can tell. (Sorry to break it to you)
Let’s build you a new Instagram strategy that actually works.
1. You’re missing your foundation
I can immediately tell when a brand has a disconnect from their customer. Your content is falling flat because you haven’t taken the time to really know your customer, figure out where your brand aligns with them outside of the context of what you sell, and how those two worlds come together.
2. You’re using the wrong “blueprint”
You're applying advice from online Instagram ‘experts’ that actually have very different goals, personalities, priorities, and even morals. I’ve seen so many neurodivergent folk and individuals from marginalized groups burn out from trying to apply advice that wasn’t built with them in mind.
3. You’re bored (and so are we)
If you’re not enjoying posting to your feed on Instagram...we can tell. (Sorry to break it to you)
Let’s build you a new Instagram strategy that actually works.
Grew her email list 130% and her Instagram by 11,000 followers
Launched a new offer & secured recurring revenue
New attendee + sales record for live workshop
Landed partnerships, media features, & more
Alyssa grew her email list 130%.
Alyssa | Money Educator, Calgary AB
- JILL OF @GUTTALKGIRLS
“I don’t even have to take notes when I listen because I just feel like you say it in a way where I get it, it makes so much sense, and then I can go apply it.”
150K+ Digital Community: I've ignored the typical growth advice and gained over 100,000 followers on Instagram
Major Brand Partnerships: My content attracts brands like UberEats, lululemon, Adobe Acrobat, American Express, & more.
3x Instagram-Built Businesses: I've built an e-commerce apparel company, a real estate team, and a Creator/Coach/Course/Personal Brand business all using Instagram
10K+ Email Community: An intimate community I've grown with Instagram as my main driver
Living life on my own terms: Building on a platform like Instagram means you get the flexibility to design the life you want.
Hey, I'm Mal 👋🏼
I study the algorithm so you don't have to.
As seen in
What’s working on Instagram right now incl. the exact strategies behind growing accounts by 255%, reaching 100,000+ people, and building engaged communities that convert. (Live Feb 20th, 1 pm est. Replay included)
1. 2025 Instagram Workshop
2. 60-Day Rollout Plan
You’ll leave with a clear rollout plan so you can start implementing changes in the first 24 hours and have a fully functioning, refined system in 30 days or less.
My exact ManyChat engagement automation templates that have grown my email list faster than ever before, increased my revenue, shortened my customer lifecycle, and deepened my community connections.
3. ManyChat Automation Templates
4. Canva Carousel + Reel Templates
Swipe my high-performing Canva templates to create scroll-stopping carousels and reels without starting from scratch. Grab attention and keep your audience coming back for more.
Get straight-to-the-point feedback from someone who’s built multiple successful brands using Instagram alone. I’ll dive into your account, pinpoint exactly what’s working (and what’s not), and give you actionable, no-fluff insights you can implement immediately to start seeing real results.
5. Bonus Add-On: Personalized Instagram Audit of your Account
See you in class ✍🏼
*Limited seats available
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