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How to create content that actually connects (without spending hours online)
How to build an intentional business from the start to avoid burning out (& building something you hate)
How to turn Instagram from “just another platform” into your business’s biggest growth tool
Simple shifts to outsmart the algorithm, find your own voice, and make sure your content works harder, even when you’re not
My programs focus on:
Your 3-month, crash course in business - we cover it all from testing your product offer and nailing your pricing to your digital marketing strategy and behind-the-scenes productivity. (Legal + accounting not included)
Zero to Business
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Sell on Social
The ONLY social media course you'll need to start landing high quality leads and clients from social media without feeling icky, being online 24/7, or chasing trends. Designed for personal brands + service providers.
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My Signature Programs 📚
The small, tactical tips to make content that actually converts + grows your account. What’s working on Instagram right now including the exact strategies that grew my client's account from 4K to 15,000 followers.
1. 2025 Instagram Strategy
2. 60K in 60 Days Growth Strategy
This workshop walks you through my content strategy that grew my account 60,000 new followers in 60 days. Get inspired, copy my tactics, and feel excited to show up and stand out with your Instagram content.
This workshop walks you through how to ease into your videos to get comfortable and make content that works for your audience. Technical + strategy discussed.
3. Reels 101 Crash Course
4. Instagram Story Strategy
Stories is the #1 feature that converts followers to leads for me. Learn how to show up, grow your following AND build trust (hello more sales!) on the go.
Get straight-to-the-point feedback from someone who’s built multiple successful brands using Instagram alone. I’ll dive into your account, pinpoint exactly what’s working (and what’s not), and give you actionable, no-fluff insights you can implement immediately to start seeing real results.
Bonus Add-On: Personalized Instagram Audit of your Account
90-Minute Workshops 👩🏼💻
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ADD-ON AT CHECKOUT
"Incredible workshop. I love you how you have covered 4 hours of material in 80 minutes - great for my learning style!"
- SEAN M, 2024 INSTAGRAM STRATEGY attendee
This master spreadsheet is how I plan, strategize, and organize an entire year worth of projects through a financial lens. You'll get a complete breakdown of how I make sure to pay myself first, invest in future me, and funnel my business revenue as it comes in.
Get Your Sheet Together
Personalized Instagram Audit
Get straight-to-the-point feedback from someone who’s built multiple successful brands using Instagram alone. I’ll dive into your account, pinpoint exactly what’s working (and what’s not), and give you actionable, no-fluff insights you can implement immediately to start seeing real results.
A 60-minute call where you can ask me anything and everything about your business. We'll dive into whatever direction you want - it's your 60 minutes to spend as you like! My mind is yours.
1:1 Consult Call
1:1 Business Coaching
Looking for something more? My private coaching is where founders & creators come to thrive. From launching to pivoting and creating a more sustainable system, we tackle it all in our six months together. Birthday Sale not applied.
Other Resources 📝
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Stop buying courses from people who don't get you.
As a neurodivergent business owner, my programs are built differently.
Not a stiff blueprint, but instead foundational understandings and options for YOU.
We aren't girlbossing it up, posting 24/7, or relying solely on discipline and motivation to build our strategies. We have limited capacity, and my strategies support that.
Build an intentional and authentic brand you love. You don't have to be embarassed about your social media presence, let's get you proud of how you show up.
- JILL OF @GUTTALKGIRLS
“I don’t even have to take notes when I listen because I just feel like you say it in a way where I get it, it makes so much sense, and then I can go apply it.”
This mortgage broker gets a lead with every post.
See it work in your industry:
- Lands a new lead with every post, despite having less than 1,400 followers
- Sold out first ever virtual workshop with 100+ attendees
- Blended her two worlds into one brand
- More traffic on IG than ever before
This money coach went from 900 views to 5K - 400K views.
- Went from 900 views per video to averaging 3K-20K+, having viral moments of 415,000+
- Grew a stagnant account without starting over
- Filled her 1:1 client roster, landed media features, & became an industry thought leader
- Gained 10,000+ followers in 2024
This course creator had their biggest profit months in years.
- Was able to turn off paid ads and focus on organic lead generation with the tweaks made to her Instagram in 2024
- Stepped back from work and still had their biggest profits months in a long time
This personal trainer landed 35 online clients & monetized his podcast.
- Pivoted his business online and landed 35 online clients
- Built one of the top rated fitness podcasts in Canada
- Landed his first podcast paid partnership
- Grew to 17.8K following on Instagram
This realtor generates 95% of his business from Instagram.
- Grew to 17.1K following on Instagram
- 244,000+ profile views in 30 days
- 9x his typical reach, views + engagement (with videos hitting 40K-100K+)
- And most importantly, 15+ real estate leads
I posted less than 3x/week last year to maintain multi-six figure revenue.
- Sold $100K+ worth of programs, live workshops, & digital products
- Landed a 24-month brand partnership
- Worked with 1:1 clients I absolutely LOVED
- Maintained 5+ revenue streams from this business alone without posting multiple times a day, chasing trends, or steering away from my brand
Whether you’re a solopreneur juggling every role or a founder leading a team, you’re leaving opportunities on the table if you’re not fully leveraging social media. This workshop will show you how to turn Instagram into a key growth channel, not just another task.
Founders & Freelancers
If your business relies on building trust and showcasing your expertise, this is for you. You’ll discover how to create content that positions you as the go-to authority, drives inquiries, and converts without feeling like you’re constantly in sales mode.
Experts, Coaches
& Leaders
For creators, influencers, and personal brands looking to maintain or increase their audience reach - we're getting into the specific details that take your account from flat-lining to thriving. You deserve a massive following.
Content Creators
& Personal Brands
Designed specifically for you:
Imagine Instagram bringing high-quality clients straight to your door, people who are already excited to work with you because they trust you before they even say hello. Turn Instagram into your most powerful lead generator, attracting clients you love, building trust faster, and giving you the freedom to focus on the parts of your business you actually enjoy. No more feast-or-famine cycles...just a steady flow of dream clients finding you.
Consistent Client Flow
The results we're building
Engagement isn’t just a vanity metric — it’s the foundation of trust. We’ll focus on how to create genuine connections with your audience, turning followers into a community that’s excited to hear from you, buy from you, and share your work with others.
Authentic Community Growth
Your content has the power to do more than just sell. It can inspire, educate, and create real change. This workshop will help you amplify your message, reach more of the right people, and build a brand that leaves a lasting impact. And when you're ready for your next project...they'll be right there with you.
Expanding Your Impact
Grew her email list 130% and her Instagram by 11,000 followers
Launched a new offer & secured recurring revenue
New attendee + sales record for live workshop
Landed partnerships, media features, & more
Alyssa grew her email list 130%.
Alyssa | Money Educator, Calgary AB
Grew a stagnant account without starting over
Gained 10,000+ followers in 2024
Reached 415K accounts on a single post
Made small, manageable tweaks
Filled her 1:1 client roster
Landed major media features
Became a thought leader in her niche
From 4,000 to 14,200
& climbing
Parween | Money Coach, Vancouver BC
-AMANDA, EVENT PLANNER
I've worked on all the content, did a photoshoot, wrote a blog, attended some bookkeeping and accounting courses, and actually feel ready (well, as much as I can feel ready despite the nerves, what-ifs, and stupid negative voices in my head...yay self-doubt!) to put my baby out in to the world and see what happens!
I'm actually doing it - that is what is most notable."
"My biggest win in the last two months is that I am hitting "launch" on my business this morning!
What's included:
- 12 Modules, video lessons, worksheets, optional 1:1 component & more
- Clarity on your offer: how it serves you, your brand & customer, your ideal pricing model, & how to test its viability
- A smooth, integrated marketing plan: we cover your digital brand, customer roadmap, social media marketing, email strategy & website fundamentals
- Systems & productivity: Build your own business systems & master the art of an anti-burnout approach
- Become a thought leader: discover how to get your brand to stand out and land more opportunities
It's the ONLY course you need to build your business with confidence: A 12-week business plan that focuses on sustainability so you don't build a business that burns you out.
Why people love it:
This is for the beginners in business - 0 to 18 months old; under $200k in revenue - who want to launch, market, and build revenue.
Who it's for:
Your 3-month, crash course in business where you can take yourself through the program but feel like you've got the guidance of a coach the whole way through - just without the coaching price tag!
What it is:
Zero to Business
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$347
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$497
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What's included:
- 2025 Instagram Workshop: Current strategies for growth and engagement (A 90-minute workshop replay).
- 60-Day Rollout Plan: A plan to implement changes within 24 hours and establish a refined system in 30 days.
- ManyChat Automation Templates: Templates to automate engagement, grow email lists, and deepen community connections.
- Canva Carousel & Reel Templates: Create engaging content without starting from scratch.
it's practical, clear, and genuinely effective. Build a strategy that works for YOU, without chasing trends or burn out. Build real connections and grow with intention - no gimmicks!
Why people love it:
You're on social media but missing the mark when trying to connect with your audience or just trying to catch trends. Create content that actually connects AND builds your business.
Who it's for:
This 90-minute workshop is designed to help entrepreneurs and creators develop an effective Instagram strategy for 2025. Create content that builds trust and connection and turn Instagram into a powerful tool for business growth
What it is:
Instagram in 2025
Only
$97
$68
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WHAT STUDENTS SAY:
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What's included:
- Your 2025 Strategy: Exactly what works to grow your Instagram AND land paying clients (2 Workshops included)
- The Perfect Content Formula: A step-by-step walkthrough of how to create your own perfect content formula
- Post Analysis: why certain posts outperform others (+ how you can spot the differences to use it for yourself)
- The Bigger Picture: how to fit Instagram into a larger marketing strategy and build your own lead generation machine
Feeling bored of your Instagram but already rolling with ~somewhat~ of a strategy? This is the refresher for you that will have you fall in love with your content again & stand out.
Why people love it:
You're already posting on social media or know the lay of the land. This is about how to stand out with your content and take it to the next level. If you're bored on Instagram, try this.
Who it's for:
With two workshops included, you'll get my notes from the last two years on how to stand out on Instagram right now and how I was able to grow 60,000 followers in 60 days.
What it is:
60K in 60 Days
Only
$97
$68
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WHAT STUDENTS SAY:
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What's included:
- Step-by-Step Technical Walkthrough: create and edit faster
- Tips, Tricks & Hacks: make your content stand out and perform
- A Reels Strategy Framework: stay consistent and inspired
- Case Study Breakdowns: what’s working right now
It demystifies video creation. It’s easy to follow and packed with practical tips to from confused to confident on camera. Produce content that performs—without the pressure of being “perfect.”
Why people love it:
Who it's for:
No-fluff 90-minute workshop to help you create high-performing Instagram Reels—even if you're totally new to video or feel awkward on camera.
What it is:
Reels 101 Crash Course
Only
$97
$68
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WHAT STUDENTS SAY:
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What's included:
- 15-Second Strategy Workshop: Start creating and selling on your Stories (90-Minute Workshop Replay)
- 15-Second Strategy Workbook: 13-page in-session workbook to guide your learning and implementation.
- Instagram Story Cheatsheet: Stories that convert
- "Anytime Content" Database: A plug-and-play template to build an easy and effective content calendar.
- Story Schedule Builder: Plug-and-play content calendar
- Instagram Story Canva Templates
- "Set It + Forget It" Banner Hack
It's so easy to implement, and focused on results. Create content that connects and converts. Leverage this under-utilized tool that has been one of my BEST sales drivers.
Why people love it:
If you're feeling overwhelmed on Instagram and want a simpler way to show up authentically and effectively—this is for you. Convert followers into customers without creating content all day.
Who it's for:
90-minute workshop focused on how to use Instagram Stories to drive sales and engagement. Get simple, effective strategies to turn Stories into a powerful (and fun) part of your marketing.
What it is:
15-Second Strategy
Only
$97
$68
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WHAT STUDENTS SAY:
get it for $97 $68
What's included:
- Get Your Sheet Together Template: Your master finance spreadsheet to grow your business
- Video Tutorials: Step-by-step walkthrough tutorials that you can come back to at anytime
- Bonus Lesson 1: How to set intentions over goals and plan your year based on energy
- Bonus Lesson 2: Learn my "Energy Mapping" technique for a unique, but wildly successful approach to your year.
You'll love how simple (and kind of satisfying?) it feels to finally get your numbers in order without needing fancy software or a finance degree.
Why people love it:
Who it's for:
Get step-by-step guidance to track your business income, expenses, and profits. Simplify financial management without complex software.
What it is:
Get Your Sheet Together
Only
$47
$33
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WHAT STUDENTS SAY:
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- Alexis Rockley, @alexisrockley
In less than ONE WEEK I have a crystal clear vision for my business’ finances, and the best part? *They finally align with my intentions.* If you’re self-employed, you need this course YESTERDAY.”
"Excuse the pun, but holy sheet! Where has this tool been all my life?
150K+ Digital Community: I've ignored the typical growth advice and gained over 100,000 followers on Instagram
Major Brand Partnerships: My content attracts brands like UberEats, lululemon, Adobe Acrobat, American Express, & more.
3x Instagram-Built Businesses: I've built an e-commerce apparel company, a real estate team, and a Creator/Coach/Course/Personal Brand business all using Instagram
10K+ Email Community: An intimate community I've grown with Instagram as my main driver
Living life on my own terms: Building on a platform like Instagram means you get the flexibility to design the life you want.
Hey, I'm Mal 👋🏼
I study the algorithm so you don't have to.
As seen in
Social media is changing - but its power isn't going anywhere.
The algorithms shift. The trends come and go. The platforms evolve. But one thing stays the same: social media is still the most powerful tool to reach new people, build trust quickly, and turn your community into loyal customers.
While some strategies might feel outdated (or just plain exhausting), the opportunity hasn’t disappeared...it’s just different. The brands and businesses thriving today aren’t the ones chasing every new trend. They’re the ones who understand how to rely on their foundational strategy, adapt in small ways, connect authentically, and create content that resonates beyond the scroll.
Show up, stand out, and sell without burning out.