Social media is a game changer, but using it without a proper strategy won't get you the success you’re looking for.
Unlike other Instagram-related classes, the 60K in 60 Days Workshop isn’t just about what’s hot or trending temporarily — it’s about crafting content that works for you all year round.
Instagram is about to be your #1 Lead Generation source.
And your favourite place
to show up.
Trust me, I’ve been using Instagram over the last 9 YEARS as my main lead generation for three different, multi-six figure businesses.
AND My students get qualified, incredible customers reaching out, simply by applying my approach to social media, even when they have less than 1,000 followers.
Lands a new lead with every post, despite having less than 1,400 followers
Sold out first ever virtual workshop with 100+ attendees
Blended her two worlds into one brand
More traffic on IG than ever before
Edith gets a new lead every.time.she.posts.
Edith | Mortgage Broker, Ottawa ON
You have a really great offer and you're not selling as much as you should
You know social media can bring in great leads, but it's not working well for you
You're ready to try a more sustainable Instagram strategy
Do any of these sound familiar?
Let me know if you can relate...
INTRODUCING...
60K in 60 Days: Your ultimate 2024 Instagram strategy
How I broke my 100,000 follower goal on Instagram (+ what you can copy)
- Your 2024 Strategy: Exactly what works to grow your Instagram AND land paying clients in 2024
- The Perfect Content Formula: A step-by-step walkthrough of how to create your own perfect content formula
- Post Analysis: why certain posts outperform others (+ how you can spot the differences to use it for yourself)
- The Bigger Picture: how to fit Instagram into a larger marketing strategy and build your own lead generation machine
You're going to learn everything I would do to grow my Instagram in 2024, no matter my audience size.
305,000+ profile views in the last 30 days
9x his typical reach, views + engagement (with videos hitting 40K-100K+)
Hit a milestone of 16,000 followers (& growing)
And most importantly, 15+ real estate leads
Josh unlocked 305K profile views.
Josh | Realtor, Ottawa ON
No overwhelm here. I take the lessons from the workshop and break them down into what to do when, so you can update your new, more sustainable strategy over the next 60 days.
what's included
60,000 in 60 days
I'm obsessed with the nuance of social media. My goal is to give you my marketing brain so it comes naturally to you. You'll walk away seeing a clear path forward to win on Instagram in 2024.
Need more personalized feedback to move forward? Want some fresh eyes on your content? Opt for the Personalized Audit and you'll get a voice note with my top tips for just you!
Grew her email list 130% and her Instagram by 11,000 followers
Launched a new offer & secured recurring revenue
New attendee + sales record for live workshop
Landed partnerships, media features, & more
Alyssa grew her email list 130%.
Alyssa | Money Educator, Calgary AB
"Incredible workshop. I love you how you have covered 4 hours of material in 80 minutes - great for my learning style!"
- SEAN M.
student love
The good news is you're so close.
Chris landed 35 online clients, built one of the top rated fitness podcasts in Canada and his first paid partnership.
Roberto sold $21,000 in two weeks (+ waitlist!). He says he’s never felt so connected and consistent with his content on social media.
Self-proclaimed introvert Joey went from 0 social media traction to booking physio clients and landing a partnership with a major running magazine.
Social media shouldn't feel this hard.
I pay attention to what's working, what's changing, what's no longer effective, and what's going to make the difference between content that converts into real, paying clients.
Let me be clear: I don't do this so we can hop from trend to trend, building a brand that no one will recognize because it looks and feels like everyone else.
Think of it like fashion.
People with a sense of style you remember are the ones who have that stunning, *je ne sais quoi* vibe. They ooze a particular vibe that feels just like them with every outfit. They're not usually the ones that change up with every single trend, constantly restarting their wardrobe from scratch instead of building a dynamic closet over time.
Because when we chase trends, we look cute for a moment...but it becomes EXHAUSTING trying to keep up with it all. And we lose our self of sense and what makes us unique along the way.
When you build your business on Instagram trends, you don't have an Instagram strategy.
I study the algorithm so you don't have to.
- JILL OF @GUTTALKGIRLS
“I don’t even have to take notes when I listen because I just feel like you say it in a way where I get it, it makes so much sense, and then I can go apply it.”
Instagram has been my not-so-secret weapon since 2015 when I launched my first business.
We built a globally-recognized powerlifting apparel brand on a student budget by leveraging Instagram organically.
Since then, I've built two other multi-six figure businesses using those same strategies for digital products and services, and secured more than $100,000 in brand partnerships as a content creator.
If you want a sustainable, anti-cringe Instagram strategy...I'm your woman.
But you can call me Mal.
Hey, I'm Mallory
As seen in
- Workshop Replay: a 90-minute lesson on all things Instagram strategy in 2024.
- Q&A Replay: a candid Q&A session that follows the workshop replay where we dive even deeper.
- 60-Day Strategy Rollout Guide: a 24-page guide that walks you through exactly how to execute your new plan
- 60K in 60 Days Workshop slide deck: I want you to be able to soak it all in. I understand having access to the slide deck to revisit can be a helpful tool, so it's all yours!
- Optional Personalized Feedback: Opt in for the bonus Add-On of a Personalized Instagram Audit. Fill out the form and your audit will be sent your way within 2 weeks of registering for the workshop.
Broke 5,000 followers on stagnant account
Uses Instagram to connect with coaching leads
12K+ views in 4 days with 2 videos only
Gained 100+ followers overnight
Received shoutouts on large Creator account
Parween woke up to 100 new followers.
Parween | Money Coach, Vancouver BC
Here's why your Instagram strategy is failing.
A product, e-commerce business | fitness
A service-based business | real estate
A coaching + digital product business | social media
All bringing in $200K+ within the first 12-18 months.
1. You’re missing your foundation
I can immediately tell when a brand has a disconnect from their customer. Your content is falling flat because you haven’t taken the time to really know your customer, figure out where your brand aligns with them outside of the context of what you sell, and how those two worlds come together.
2. You’re using the wrong “blueprint”
You're applying advice from online Instagram ‘experts’ that actually have very different goals, personalities, priorities, and even morals. I’ve seen so many neurodivergent folk and individuals from marginalized groups burn out from trying to apply advice that wasn’t built with them in mind.
3. You’re bored (and so are we)
If you’re not enjoying posting to your feed on Instagram...we can tell. (Sorry to break it to you)
Let’s build you a new Instagram strategy that actually works.
SEE FOR YOURSELF
Student Wins
Lands a new lead with every post, despite having less than 1,400 followers
Sold out first ever virtual workshop with 100+ attendees
Blended her two worlds into one brand and seeing more traffic on IG than ever before
Edith gets a new lead every.time.she.posts.
Edith | Mortgage Broker, Ottawa ON
305,000+ profile views in the last 30 days
9x his typical reach, views + engagement (with videos hitting 40K-100K+)
Hit a milestone of 16,000 followers (& growing)
And most importantly, 15+ real estate leads
Josh unlocked 305K profile views.
Josh | Realtor, Ottawa ON
Grew her email list 130% and her Instagram by 11,000 followers
Launched a new offer & secured recurring revenue
New attendee + sales record for live workshop
Landed partnerships, media features, & more
Alyssa grew her email list 130%.
Alyssa | Money Educator, Calgary AB
Broke 5,000 followers on stagnant account
Uses Instagram to connect with coaching leads
12K+ views in 4 days with 2 videos only
Gained 100+ followers overnight
Received shoutouts on large Creator account
Parween woke up to 100 new followers.
Parween | Money Coach, Vancouver BC
