Grow your audience with a low prep, low maintenance strategy
This isn't a high-level summary of how to set up an Instagram page for your business.
It’s a deep dive into finding content ideas in your everyday life, optimizing your Instagram stories to increase reach, positioning yourself in a way that nurtures long-term relationships and fosters collaborations
Most importantly, it's about having an Instagram that converts followers to customers no matter your audience size.
You know those people you're just drawn to online?
You have that quality.
There's something different about you, and I'm going to help you pull it out in this workshop.
And the best part?
It's going to allow you to show up, grow your following AND build trust with your existing community (hello more sales!), WITHOUT batching content, 30-minute engagement exercises, or posting multiple Reels a day.
It feels like the algorithm is changing every time you almost get a hang of it
You're so busy with everything else in your business that Instagram feels like you're just throwing things up at the last minute
Your social "strategy" is lacking a little strategy if we're being honest (and I don't blame you for it!)
LET'S BE HONEST
You post on Instagram because you have to.
You know it's part of building your business, but damn is it exhausting at times...
I know Instagram can be overwhelming. From just getting started to constantly researching to stay on top of trends and what the algorithm likes or doesn’t like this week.
INTRODUCING...
15-Second Strategy
Using Instagram Stories to unlock more sales with less effort
In this 90-minute class, you'll learn:
- The underrated strategy of how to optimize stories for consistent Instagram growth & conversions
- How you can get sales and followers without posting Reels five times a week
- The perfect content mix & frequency to hold attention AND the secret hacks & tricks creators typically don't share
- How to repurpose your stories into strategic highlights, feed content, & more
During the workshop we'll be creating your Instagram story strategy on the spot with examples, templates, and checklists to make sure you're ready to walk away and start tomorrow.
Went from 0 online presence to multiple industry awards
Generated enough leads to expand her team by 5
Continued lead generation through maternity leave
Found a unique, low-energy approach to her social strategy
Liane 4x'ed her business with her Story First Strategy.
Liane | Mortgage Broker, Mom
"I went from asking you wtf I'm doing on Instagram in 2020 to live TV expert appearances in 2022?! Thank you, Mal!"
A breakdown of the different types of the Stories That Convert
what's included
15-Second Strategy
A plug-and-play template to build a content calendar that feels EASY (and works!)
This game-changing template set is going to save you a ton of time and make you look majorly profesh in your Stories (50+ slides included!)
Learn how to leverage your pinned posts for easy visual promo on your profile and get a few templates to make it easy-peasy!
You can use it to build trust, connect 1:1 with your potential leads, and land more sales. It's a lot quicker and more effective than banking on the most recent Instagram trend.
In this workshop, I'll teach you how myself and my students leverage Instagram Stories for a low-lift strategy.
How to create your own library to pull content easily on the fly
"This has COMPLETELY shifted how I feel about showing up on social. Thank you so much, Mal!"
- WORKSHOP ATTENDEE
student love
The good news is you're so close.
Maybe you already have a feed strategy that's CRUSHING it for you or maybe you're getting crickets everywhere....
Either way, I know you could be doing so much more business and building that much more community with a few tweaks to how you approach Instagram Stories.
Instagram Stories is one of the most underrated lead generation machines for your business.
And I guarantee this workshop will leave you *giddy* with excitement to dive in and get to posting.
Instagram Stories should be making you money.
Instagram has been my not-so-secret weapon since 2015 when I launched my first business.
We built a globally-recognized powerlifting apparel brand on a student budget by leveraging Instagram organically.
Since then, I've built two other multi-six figure businesses using those same strategies for digital products and services, and secured more than $100,000 in brand partnerships as a content creator.
If you want a sustainable, anti-cringe Instagram strategy...I'm your woman.
But you can call me Mal.
Hey, I'm Mallory
As seen in
- JILL OF @GUTTALKGIRLS
“I don’t even have to take notes when I listen because I just feel like you say it in a way where I get it, it makes so much sense, and then I can go apply it.”
I pay attention to what's working, what's changing, what's no longer effective, and what's going to make the difference between content that converts into real, paying clients.
Let me be clear: I don't do this so we can hop from trend to trend, building a brand that no one will recognize because it looks and feels like everyone else.
Think of it like fashion.
People with a sense of style you remember are the ones who have that stunning, *je ne sais quoi* vibe. They ooze a particular vibe that feels just like them with every outfit. They're not usually the ones that change up with every single trend, constantly restarting their wardrobe from scratch instead of building a dynamic closet over time.
Because when we chase trends, we look cute for a moment...but it becomes EXHAUSTING trying to keep up with it all. And we lose our self of sense and what makes us unique along the way.
When you build your business on Instagram trends, you don't have an Instagram strategy.
I study the algorithm so you don't have to.
Had a lead reach out within first 48 hours of integrating her Instagram Story Strategy
Sold out first ever virtual workshop with 100+ attendees
More traffic on IG than ever before
Edith gets a new lead every.time.she.posts.
Edith | Mortgage Broker, Ottawa ON
- Workshop Recording: lifetime access to the 90-minute workshop with Mallory Rowan all about Instagram Story Strategy
- Workshop Follow-Along Guide: a workbook designed to carry you through the class and allow you to keep strategizing long after.
- Instagram Story Cheatsheet: A breakdown of the different types of the Stories That Convert
- The "Anytime Content" Database: How to create your own library to pull content easily on the fly
- Story Schedule Builder: A plug-and-play template to build a content calendar that feels EASY (and works!)
- Instagram Story Canva Templates: This game-changing template set is going to save you a ton of time and make you look majorly profesh in your Stories (50+ slides included!)
- The "set it + forget it" Instagram Banner Hack: Learn how to leverage your pinned posts for easy visual promo on your profile and get a few templates to make it easy-peasy!
- 15-Second Strategy Workshop slide deck: I want you to be able to soak it all in. I understand having access to the slide deck to revisit can be a helpful tool, so it's all yours.
Here's why your Instagram strategy is failing.
A product, e-commerce business | fitness
A service-based business | real estate
A coaching + digital product business | social media
All bringing in $200K+ within the first 12-18 months.
1. You’re missing your foundation
I can immediately tell when a brand has a disconnect from their customer. Your content is falling flat because you haven’t taken the time to really know your customer, figure out where your brand aligns with them outside of the context of what you sell, and how those two worlds come together.
2. You’re using the wrong “blueprint”
You're applying advice from online Instagram ‘experts’ that actually have very different goals, personalities, priorities, and even morals. I’ve seen so many neurodivergent folk and individuals from marginalized groups burn out from trying to apply advice that wasn’t built with them in mind.
3. You’re bored (and so are we)
If you’re not enjoying posting on Instagram...we can tell. (Sorry to break it to you)
4. You have no strategy. *gulp* It's okay to admit it! We have SO much going on that we sometimes resort to "posting just to post". Wouldn't it feel nice to know you were actually being strategic with every Instagram Story? That your Instagram Stories could actually be your biggest sales generator for you?
Let’s build you a new Instagram Story strategy that actually works.
SEE FOR YOURSELF
Student Wins
